The Advanced Guide to Startup PR | Otter Public Relations

Do you think that it is quite challenging for the unknown startups to gain press attention? When budgets are tight, relationships are not stronger with journalists, and you don’t have any experience with the PR strategy for startups, it becomes hard to show your presence. 

You should understand that exposures don’t happen by chance. There’s no accident that the hottest startups right now are all over the media. Yeah. That’s the power of PR machinery at work. Behind every great brand story you see, there is a great PR strategy you might never know. Moreover, with the right strategy, you can easily turn your startup into the press-worthy news without any hassle.

With the help of this advanced guide, you will be able to get the right press coverage so that you can easily increase your visibility and can acquire more customers at a key stage in your startup’s development. 
  • Identify your target media outlets and journalists

Rather than pitching everyone and anyone, you need to identify myriads of media outlets that are ultimately your top choices. PR is one of the most significant ways that helps tech startups and small businesses to tell their stories and acquire customers without any hassle. Therefore, when you choose the top certified and highly qualified public relations firmit will let you scream at the top of your lungs and tell every individual about your business in the most effective manner. So take your time to identify the journalists that can write for the outlets seamlessly. 

  • Use quality content as your PR bait 

There is no doubt in saying that, a load of startups is drooling over the media coverage. But unfortunately, not every startup will get that coverage they want. Therefore, if you want to increase your odds of standing out, it is truly a great idea to have a clever and well thought out piece of content for presenting as part of your pitch. For instance, you can use infographics to tell your story visually and get more attention than you would get if you just wrote it out. Moreover, you need to evade sending a copy/paste generic pitch. 

  • Avoid boring fuzz and get to the point

You should always try not to make your pitch sound like a press release. Most of the press releases are boring and people don’t truly respond to these things. Therefore, if you craft your pitch in that way, you should not expect any response. It’s better to include statistics and hard data in your pitch. For example, you can make a statement like, “Our new XYZ app received 3,563,344 downloads in just three days” or “We are finally ready and excited to bring our services to the market after a successful crowdfunding effort. 

The Bottom Line

You must have a look at if you want to hire the top professionals that will help you to get PR services for startups. These top professionals will help you to get amazing and guaranteed media coverage for every client. With more than 100 years of expertise, these top certified experts are well-renowned for their highly experienced publicist, world-class writing staff, and top of the line results.